We Share What Actually Works
GrowthLab is a digital marketing publication built by practitioners. Every article is grounded in real campaigns, real data, and real results - not theory.
Our Mission
GrowthLab exists to give marketers and solopreneurs the same quality of strategy that Fortune 500 companies pay consulting firms hundreds of thousands of dollars for. We make it free, data-backed, and actionable.
Every piece of content we publish goes through the same question: “Would we stake a real campaign on this advice?” If the answer is no, it doesn’t ship.
Who We Are
We’re a small, focused team of growth marketers who’ve collectively built, scaled, and sold online businesses. Our editor Rachel Kim spent a decade leading growth at B2B SaaS companies before launching GrowthLab. Derek Osei runs our paid acquisition coverage, having managed over $5M in ad spend across e-commerce and SaaS.
We don’t take sponsored posts. We don’t publish content we wouldn’t use ourselves. Our business model is simple: a premium newsletter, occasional cohort courses, and the trust of our readers.